Matilde Vicenzi:
a Name, a Story, a Success.
Matilde: not just a made-up character! We always remember the founder of our company with affection and gratitude: Matilde Vicenzi’s story began in 1905 with a small but exquisite line of pastries, ladyfingers, amaretti and sfogliatine sold from her artisanal bakery in San Giovanni Lupatoto, in the province of Verona. Matilde was both a pioneer and an icon of feminine entrepreneurship; a style her nephew Giuseppe would later adopt to transform the family business into a large group many years later.
Products
The most precious gift Matilde left us, now closely guarded, is her Ricettario, or recipe collection, handwritten by the woman herself in a notebook: the inspiration for all her sweet pastry creations. The original document is now kept in the company museum
Brand Bites with Christian
Watch as Auroras Culinary Adventurist, Executive Chef Christian Pritchard, creates dishes that represent a part of Italy and a piece of Canada into one multicultural fusion!